1) You are at a party and you see a very pretty girl. You approach her and tell her: “I am a good man”. That is Direct Marketing.
2) You are at a party with a group of friends and you see a very pretty girl. One of your friends approaches her and tells her: “That guy over there is a good man”. That is Advertising.
3) You are at a party and you see a very pretty girl. You ask for her phone number. The following day you call her and tell her: “I am a good man”. That is Telemarketing .
4) You are at a party and you see a very pretty girl. You recognize her, you approach her and refresh her memory by telling her: “Do you remember how good I am ?” That is Customer Relationship Management.
5) You are at a party and you see a very pretty girl. You get up, fix your tie, pour her a drink, open the door for her, pick up her bag when it falls and you tell her: “I am a good man”. That is Public Relations.
6) You are at a party and you see a very pretty girl. She approaches you and tells you: “I heard you are a good man”. That is BRANDING!
Source : http://hiburan.kompasiana.com/2010/03/14/marketing-101/ (with little editing)
